Publicly notified resource consent for a digital billboard

Submissions invited on a resource consent application at 47 The Esplanade, Petone

Mediaworks Outdoor Ltd has applied for resource consent (land use) to construct a digital billboard fronting The Esplanade road boundary at 47 The Esplanade, Petone (legally described as Lot 2 DP 83751).

The applicant seeks consent for two potential options relating to the orientation of the proposed billboard (landscape or portrait), the details are as follows:

• The portrait option will measure 9.5m x 3.5m on top of a 2.5m high pole.

The landscape options will measure 9m x 3m on top of a single column pole measuring 4.99m in height.

Both options feature:

• A non-digital 0.5m ‘Mediaworks’ logo situated below the digital screen face;
• A power unit located on the ground within proximity of the sign; the dimensions of this power unit will measure 800 x 600 x 975mm.; and
• Framing of 150mm around the face of the sign.

The billboard will be used for third-party advertising visible on both sides of the sign that will change on a rotating basis in which each image will be displayed for a minimum of 8 seconds, with a 0.5 second cross fade between images. Illumination levels will be managed automatically to be responsive to natural changes in ambient lighting with maximum levels not exceeding more than 5,000 cd/m² during daylight hours and 250 cd/m² during twilight and night-time hours.

All signs located on The Esplanade require resource consent. The proposal also fails to comply with the maximum height, maximum face area and illumination permitted activity conditions for signs within a Commercial Activity Area.

The application includes an assessment of environmental effects and a range of supporting information and plans which can be viewed on the right hand side of this page. Please note the information present here includes the initial application documentation, information requests and responses and the most recent plan set at the bottom.

Additionally, the application can be viewed at the consents counter of the council’s offices, 30 Laings Road, Lower Hutt, Monday to Friday, 8am to 5pm and at Petone Library, 7 Britannia Street, Petone, Monday to Sunday, 9.30am to 5pm.

Any person may make a submission on the application. Submissions should follow the format laid out in Form 13, a template for submissions can also be found on the right hand side of this page.

Please send your submission to Hutt City Council, Private Bag 31912, Lower Hutt 5040 or email to resource.consents@huttcity.govt.nz . The closing date is 5pm on 12^th of October 2023. A copy of your submission must also be sent to the applicant as soon as reasonably practicable, the applicants details are:

Mediaworks Outdoor Ltd

C/- Mt Hobson Properties Ltd

PO Box 37964

Parnell

Auckland 1151

Attn: Daniel Coppell

Or Daniel@mhg.co.nz