Publicly notified resource consent for a digital billboard

This page provides information relating to a recent publicly notified resource consent for a digital billboard at 47 The Esplanade, Petone. The submission period for this consent application closed on the 12^th of October 2023. Following this a Hearing Panel has been appointed and a hearing date has been set over the 18^th and 19^th of June 2024 with an additional back up day set for 24^th of June 2024 – Councils formal hearing notice can be found to the right of this page which sets out the details of the hearing.

Updates regarding the process to date can be found below with relevant application and hearing related documentation to the right of this page

Update - 17 June 2024

On the 14^th of June 2024 the Applicant submitted legal submissions along with amendments to submitted evidence. On the 17^th of June both Council and the Applicant responded to the Panels request for information as per Minute 3 from the Hearing Panel. Files with respect to both the legal submissions and the request and response to minute 3 can be found under the respective sub-headings on the right hand side links on this page.

Update – 31 May 2024 – Applicants Evidence

In accordance with the instruction from the Hearing Panel as set out in Minute 1 below, the applicants evidence is now available to the right of this page.

Update -  30 May 2024 – Councils formal notice of hearing

Council issued the formal notice of hearing on the 30th of May 2024, a copy of this notice can be found to the right hand side of this page.

Update – 28 May 2024 – Minute 2 from the Hearing Panel

The Hearing Panel has issued a second minute which sets out requests of the applicant and information from Hutt City Council.

Update – 24 May 2024 – Councils Evidence and s42A report

In accordance with the instruction from the Hearing Panel as set out in Minute 1 below, Councils s42A report and expert evidence is now available on this page. Included with this documentation is a copy of the application, plan set and a copy of submissions received.

Update - 8 April 2024 - Minute 1 from the Hearing Panel

 A hearing date has been set for the 18^th to 19^th of June 2024 which is to be held in the Council Chambers at 30 Laings Road, Hutt Central. A Hearing Panel has been appointed to hear and decide on the application with delegated authority. Minute 1, attached to the right of this page, sets out all of the important dates to be aware of and preliminary information associated with the hearing process. Additional information will be uploaded to this page in due course and in accordance with the direction from the Hearing Panel.

Submissions invited on a resource consent application at 47 The Esplanade, Petone

Mediaworks Outdoor Ltd has applied for resource consent (land use) to construct a digital billboard fronting The Esplanade road boundary at 47 The Esplanade, Petone (legally described as Lot 2 DP 83751).

The applicant seeks consent for two potential options relating to the orientation of the proposed billboard (landscape or portrait), the details are as follows:

• The portrait option will measure 9.5m x 3.5m on top of a 2.5m high pole.

The landscape options will measure 9m x 3m on top of a single column pole measuring 4.99m in height.

Both options feature:

• A non-digital 0.5m ‘Mediaworks’ logo situated below the digital screen face;
• A power unit located on the ground within proximity of the sign; the dimensions of this power unit will measure 800 x 600 x 975mm.; and
• Framing of 150mm around the face of the sign.

The billboard will be used for third-party advertising visible on both sides of the sign that will change on a rotating basis in which each image will be displayed for a minimum of 8 seconds, with a 0.5 second cross fade between images. Illumination levels will be managed automatically to be responsive to natural changes in ambient lighting with maximum levels not exceeding more than 5,000 cd/m² during daylight hours and 250 cd/m² during twilight and night-time hours.

All signs located on The Esplanade require resource consent. The proposal also fails to comply with the maximum height, maximum face area and illumination permitted activity conditions for signs within a Commercial Activity Area.

The application includes an assessment of environmental effects and a range of supporting information and plans which can be viewed on the right hand side of this page. Please note the information present here includes the initial application documentation, information requests and responses and the most recent plan set at the bottom.

Additionally, the application can be viewed at the consents counter of the council’s offices, 30 Laings Road, Lower Hutt, Monday to Friday, 8am to 5pm and at Petone Library, 7 Britannia Street, Petone, Monday to Sunday, 9.30am to 5pm.

Any person may make a submission on the application. Submissions should follow the format laid out in Form 13, a template for submissions can also be found on the right hand side of this page.

Please send your submission to Hutt City Council, Private Bag 31912, Lower Hutt 5040 or email to resource.consents@huttcity.govt.nz . The closing date is 5pm on 12^th of October 2023. A copy of your submission must also be sent to the applicant as soon as reasonably practicable, the applicants details are:

Mediaworks Outdoor Ltd

C/- Mt Hobson Properties Ltd

PO Box 37964

Parnell

Auckland 1151

Attn: Daniel Coppell

Or Daniel@mhg.co.nz